promote
pro·mote (prə-mōtʹ)tr.v. pro·mot·ed, pro·mot·ing, pro·motes 1. a. To raise to a more important or responsible job or rank. b. To advance (a student) to the next higher grade. 2. To contribute to the progress or growth of; further. See Synonyms at advance. 3. To urge the adoption of; advocate: promote a constitutional amendment. 4. To attempt to sell or popularize by advertising or publicity: commercials promoting a new product. 5. To help establish or organize (a new enterprise), as by securing financial backing: promote a Broadway show. [Middle English promoten, from Old French promoter, from Latin prōmovēre, prōmōt- : prō-, forward; see pro-1 + movēre, to move; See meuə- in Indo-European Roots.] pro·mot'a·bilʹi·ty n.pro·motʹa·ble adj.
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