diversify
di·ver·sify AW [diversify diversifies diversified diversifying] BrE [daɪˈvɜːsɪfaɪ] NAmE [daɪˈvɜːrsɪfaɪ] verb (di·ver·si·fies, di·ver·si·fy·ing, di·ver·si·fied, di·ver·si·fied)
1. intransitive, transitive ~ (sth) (into sth) (especially of a business or company)to develop a wider range of products, interests, skills, etc. in order to be more successful or reduce risk
Syn: ↑branch out
•Farmers are being encouraged to diversify into new crops.
2. intransitive, transitive to change or to make sth change so that there is greater variety
•Patterns of family life are diversifying.
•~ sth The culture has been diversified with the arrival of immigrants.
Derived Word: ↑diversification
Verb forms: 
Word Origin:
late Middle English (in the sense ‘show diversity’): via Old French from medieval Latin diversificare ‘make dissimilar’, from Latin diversus, past participle of divertere, from di- ‘aside’ + vertere ‘to turn’.
Example Bank:
•The company has been trying to diversify its business.
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