concept
con·cept (kŏnʹsĕpt')n. 1. A general idea derived or inferred from specific instances or occurrences. 2. Something formed in the mind; a thought or notion. See Synonyms at idea. 3. A scheme; a plan: “began searching for an agency to handle a new restaurant concept” (ADWEEK). [Late Latin conceptus, from Latin, past participle of concipere, to conceive. See conceive.]
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